Unlock the superpowers
of behavioural psychology

Learn how human thinking and decision making works and master the breakthrough knowledge and easy-to-use tools to nudge minds, change behaviour and get the most out of your employees, customers or yourself.

9,2 satisfaction rate

Upcoming classes

Become a certified Human Centered Lead in two days


Our two-day foundation program teaching the essential principles and techniques of behavioural psychology that are unified in a pragmatic method that you can start using right away. Making you radically human-centered.

April 20 and 21

May 25 and 26
(OPEN: 7 spots left)

June 14 and 15
(OPEN: 14 spots left)


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Our Courses & Services

Our official two-day certification program, teaching the fundamentals of behavioural psychology in three different editions.
  • Regular edition

    Want to master the fundamentals of behavioural psychology in a mix of professionals from different industries?

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  • In-Company edition

    Want to train your team or co-workers in behavioural psychology while working on a company business case?

    Learn more
  • Public Services edition

    Want to learn how to use behavioural psychology to nudge the behaviour of citizens or the general public?

    Learn more
Our high-end master classes and expert services to boost your knowledge and success using behavioural psychology.
  • Master classes

    Looking for a speed course to unlock the power behavioural psychology in specific areas?

  • Personal Coaching

    Want to fast-track your personal growth using behavioural psychology by one-on-one coaching?


    Need an experienced speaker on behaviour and design thinking for your event?


The Behavioural Design Academy Master Classes hand you the latest insights in persuasive marketing. Thanks to practical models you can start working with them right away. Really useful and absolutely worth the time and money.

Lissy Kenema
Lead Marketing Manager at Rabobank Nederland

The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts and other activities.

Jasper Woutserse
Digital Strategist - Dallas Antwerp

These books are included

You'll receive these essential books on behavioural psychology (worth € 155)
Did you know we're an official educational institution? We're accredited by both NIMA and the CRKBO based on our curriculum, our method of teaching and our general conditions.

Some of our clients

The Academy is located in Amsterdam City Centre
Small groups for a maximum learning curve
Learning by doing, 100% actionable skills

Who are the teachers?

Astrid Groenewegen

Founder Behavioural Design Academy

Social Scientist

Behavioural Designer

Speaker & Columnist

Tom de Bruyne

Founder SUE Amsterdam


Popular Keynote speaker

Fellow University Leuven

Jorn Craeghs

Teacher Academy

Certified Scrum-master

Insights Lead

Guest lecturer & speaker

Our teachers are known from


‘s-Gravenhekje 1a
1011TG Amsterdam
The Netherlands


Drop us an email
(+31) 20 223 46 26

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