Unlock the power of behavioural psychology

Master a practical method and hands-on
tools to influence minds, nudge behaviour
and get the most out of your employees,
customers or yourself.

Europe's no.1 Behavioural Design Academy

Download our brochure and get a first FREE training that will help you reach your personal goals.
NLUK

 
iglo
aidsfonds
Rabobank
achtung
CentraalBeheer
TEDx
stad
randstad
 

Learn to nudge behaviour and choice

Master a systematic method to get insight into human psychology,
find out how people make choices and decisions, and learn how you can nudge their behaviour.

I want to train
myself

Want to master the fundamentals of behavioural psychology in a mix of professionals from different industries?

Two-day Foundation Course open edition

I want to train
my team or company

Want to train your team or co-workers in behavioural psychology while working on a company business case?

Tailor made in-company programs

I need to tackle
a challenge
with certainty

Want to come up with evidence-based strategic or creative solutions using behavioural psychology and rapid prototyping?

do a behavioural design sprint

Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your ideas or business into a success.

Upcoming Courses

Foundation Course open edition
22 and 23 November 2018
Enrollment Open
Dutch

Become a certified Behavioural Designer

2-day Foundation Course in Amsterdam & 6 months of Continuous Learning
Only 4 seats left
Investment 1990,- 1490,-
Foundation Course open edition
13 and 14 December 2018
Enrollment Closing
English

Become a certified Behavioural Designer

2-day Foundation Course in Amsterdam & 6 months of Continuous Learning
Only 3 seats left
Investment 1990,- 1490,-
Foundation Course open edition
24 and 25 January 2019
Enrollment Open
English

Become a certified Behavioural Designer

2-day Foundation Course in Amsterdam & 6 months of Continuous Learning
Only 13 seats left
Investment 1990,- 1490,-
Foundation Course open edition
21 and 22 February 2019
Enrollment Open
English

Become a certified Behavioural Designer

2-day Foundation Course in Amsterdam & 6 months of Continuous Learning
Only 16 seats left
Investment 1990,- 1490,-

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“I really liked the mix of theory and practice and the meaningful conversations with other ‘students’ and the ‘teachers’ in a relaxed atmosphere.”

Ralf van Lieshout
Digital Strategist and co-founder We Are Blossom

The Academy in numbers

9

The average satisfaction rating of students

350

Students officially graduated as Behavioural Designers

98

Completion rate ouf our Foundation Course

15

The number of different industries from which people joined

Some of our former students

Some of the organizations

Our recent posts

Nudging explained

| Behavioural Science | No Comments
Excerpt: In this post, we will highlight the main concepts from the work of Nobel prize winner Richard Thaler as explained in his bestselling book 'Nudge.' We will explain what…

Cialdini Influence in practice

| Behavioural Science | No Comments
Excerpt: In this post, we want to give some examples of how to use Cialdini's six principles of persuasion in practice. Well, we won't explain all the principles ourselves, but…

Cialdini on persuasion

| Behavioural Science | No Comments
Excerpt: In this post, we will introduce you to the work of Dr. Robert Cialdini, who is an expert on how to influence people and the psychology of persuasion. In…

Motivation: explained by BJ Fogg

| Behavioural Science | No Comments
Excerpt: In our post 'BJ Fogg Model explained' we have given a concise explanation of the BJ Fogg Behavior Model, which is a persuasion knowledge model. This post is for…