Library & Resources

This is the place where we want to build the resource on Behavioural Design and human-centered thinking.

That’s why we structured this library on topic, so you can easily find articles or resources on the subject of your interest. It’s a mix of our writings and thoughts which you can find in the SUE Amsterdam & Behavioural Design Academy originals category. And the articles, reports or tools of others we found useful. Subscription to our library is free and comes with a lifetime membership, so go ahead an explore!
02/11/2018

Nudging explained

Excerpt: In this post, we will highlight the main concepts from the work of Nobel prize winner Richard Thaler as explained in his bestselling book ‘Nudge.’ We will explain what…

22/10/2018

Cialdini Influence in practice

Excerpt: In this post, we want to give some examples of how to use Cialdini’s six principles of persuasion in practice. Well, we won’t explain all the principles ourselves, but…

20/10/2018

Cialdini on persuasion

Excerpt: In this post, we will introduce you to the work of Dr. Robert Cialdini, who is an expert on how to influence people and the psychology of persuasion. In…

19/10/2018

Motivation: explained by BJ Fogg

Excerpt: In our post ‘BJ Fogg Model explained‘ we have given a concise explanation of the BJ Fogg Behavior Model, which is a persuasion knowledge model. This post is for…

18/10/2018

BJ Fogg model explained

Excerpt: this is a reference page on which you can find an explanation of the Behavior Model as developed by professor BJ Fogg who founded the Standford Persuasive Tech Lab....

17/10/2018

System 1 and 2 quick guide

In our post ‘Kahneman Fast and Slow thinking explained‘ we have elaborated in depth on system 1 and 2 thinking and Daniel Kahneman’s work. This post is meant for those…

Kahneman fast and slow thinking explained

Excerpt: this is a reference page on which you can find the fundamentals of Kahneman’s breakthrough work on human decision making explained. It will address his discovery of fast and…

30/09/2018

How to create Excitement for a Design Sprint?

A Design Sprint is a thrilling experience. You get to collaborate with your clients on trying to crack problems that deeply concerns them. However, a Design Sprint also requires a…

28/09/2018

How The Senate Hearing of Brett Kavanaugh turned into a framing nightmare for Republicans

Framing Blunder 1: Attack a likable opponent In theory, a Senate hearing is supposed to be nothing more than a carefully crafted show to shape public perception. The stakes for…

21/07/2018

Why Nir Eyal is a bit of a hypocrite

Nir Eyal – the author of the book Hooked – taught a whole generation of designers and developers how to make people addicted to technology, by using techniques from behavioural…

07/05/2018

Three Cardinal Sins against Customer-Centricity in Finance

Last week, I was attending a keynote presentation by the CEO of one of the biggest Belgian banks. He was presenting the story of the digital transformation of his bank...

12/09/2017

What’s Neymar worth? A lesson in price psychology.

Behavioural economics has always been fascinated by pricing. Classic economic thinking has taught us that a price is a fair representation of supply and demand. A rational or even objective...

14/08/2017

3 techniques that will supercharge your team’s creativity

Brainstorms must die Before we get to the goods of supercharging your team's creativity, there's one thing that needs to be taken care of first: Dead to the brainstorm. Maybe...

31/07/2017

How To Make an Agile Team Customer-Centric?

Digital Transformation, Agile Transformation, and Customer Centricity are the three major challenges that are causing sleep deprivation of managers nowadays. You could summarise that Digital Transformation is meant to be...

24/07/2017

How to create change by design

It’s hard denying we as humankind are facing serious problems today, and things need to change. Global warming is happening as we speak, obesity is overtaking smoking as the number...

19/07/2017

Lose weight using behavioural design

Lose weight using behavioural design One of my favorite authors - Nir Eyal - once said: “Never trust a behavioural designer who’s out of shape." The reason is that being...

01/12/2014

Chief Behavioural Officer: It’s the new ‘must-have’ role

Step by step, behavioural economics, and psychological science have expanded their reach to become an established part of the business, policymaking, and regulation - for anyone seriously interested in both...

16/03/2014

How to win wars by influencing people’s behaviour

When terrorism is staged for YouTube, and all sides are media-savvy, the military is turning to the behavioural sciences for help. In 1955 Robert Oppenheimer, the physicist who led the...

02/03/2014

Rediscovering the Unconscious

“When you try to answer a question,” said Kahneman, “you sometimes answer a different question.” In a seminal 1979 paper, he and Tversky described a series of experiments that questioned...

16/09/2010

How to write a mission statement that doesn’t suck

Ever been trapped in long strategic sessions to create a mission statement? Why it's so wrong isn't even primarily that's a complete waste of your time, but it is especially...

02/04/2010

Rory Sutherland: Sweat the Small Stuff

This is a video we've watched over and over again. It's a TED Talk by a personal hero of ours Rory Sutherland. In his talk, he holds a plea to...