How to design for intelligent decision making? Mental models

We want to introduce you to one of our intellectual heroes. A man who turned 95 on January 1st of 2019. There’s a fair chance that you’ve never heard about him. But you definitely have heard about his 88 years old associate, Warren Buffett. The man we’re talking about is Charlie Munger. Worldly Wisdom Charlie […]

What is design thinking?

Excerpt: In this post, we will explain what design thinking is all about. Originating from the innovation arena, it has gained popularity in other business domains, driven by the success of design thinking of radically focusing on the needs of the user — the how and why behind design thinking is explained in this article. […]

Nudging explained

Excerpt: In this post, we will highlight the main concepts from the work of Nobel prize winner Richard Thaler as explained in his bestselling book ‘Nudge.’ We will explain what nudging is all about, how it related to behavioural economics and how you can use it to influence people and help them make better choices. […]

Cialdini Influence in practice

Excerpt: In this post, we want to give some examples of how to use Cialdini’s six principles of persuasion in practice. Well, we won’t explain all the principles ourselves, but Cialdini will do so too. Some of the persuasion principles come with a video in which Dr. Cialdini explains the principle himself. If you want […]

Cialdini on persuasion

Excerpt: In this post, we will introduce you to the work of Dr. Robert Cialdini, who is an expert on how to influence people and the psychology of persuasion. In his bestselling book, ‘Influence‘ Cialdini identifies six principles of persuasion and explains the psychology of why people say “yes”—and how to apply these understandings in […]

Motivation: explained by BJ Fogg

Excerpt: In our post ‘BJ Fogg Model explained‘ we have given a concise explanation of the BJ Fogg Behavior Model, which is a persuasion knowledge model. This post is for those who want to dive a bit deeper into the motivation axes of the model. There are a lot of theories of motivation, and there […]

BJ Fogg model explained

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Excerpt: this is a reference page on which you can find an explanation of the Behavior Model as developed by professor BJ Fogg who founded the Standford Persuasive Tech Lab. His model shows that it takes three […]

Kahneman fast and slow thinking explained

Excerpt: this is a reference page on which you can find the fundamentals of Kahneman’s breakthrough work on human decision making explained. It will address his discovery of fast and slow thinking, and the importance of our unconscious mind in making decisions and influencing behaviour.   Kahneman Fast and Slow thinking On this page, we […]

Why Nir Eyal is a bit of a hypocrite

Nir Eyal – the author of the book Hooked – taught a whole generation of designers and developers how to make people addicted to technology, by using techniques from behavioural psychology. Eyal demonstrated in his book how to design habits – a newspeak word for addiction – through the principle of variable rewards. The more […]

Rediscovering the Unconscious

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] “When you try to answer a question,” said Kahneman, “you sometimes answer a different question.” In a seminal 1979 paper, he and Tversky described a […]