Is the Behavioural Design Academy
right for me?

To help you find out if the Behavioural Design Academy is right for you, we’ve listed the answers to the questions we’re most frequently asked. The BDA isn’t right for everyone, but let’s find out if it fits you.

The Behavioural Design Academy overview

What is The Behavioural Design Academy?

The Behavioural Design Academy is a two-day program suited for curious forward thinkers who want to master all the psychological techniques, tools and models to understand and influence human behaviour.

Recent years the knowledge about the psychology of people and how you can positively influence their behaviour has skyrocketed. Giving business owners, marketers, policy makers, innovation managers or HR consultants many more tools to convince and influence people.

But this scientific knowledge can be overwhelming and hard to translate into daily life. More often it lacks all creativity, which makes it very hard to fit your brand and personality. Without guidance and a hands-on method, the process of getting behavioural psychology to work for you in real life, can be quite challenging.

We’ve have done the work for you. We’ve developed a hands-on method and practical skills and tools, that will help you unlock the power of behavioural psychology. Whether you want to create more effective marketing, sales strategies or launch better campaigns or effectively change behaviour: our method and tools will help you to get the job done. We’ve applied this method and tools to a wide array of projects, organizations and people to test, refine and perfect them. So, you’ll get access to both validated and practical knowledge.

That’s why The Behavioural Design Academy can fast track your growth and save you years of expensive trial and error.

Who is the Behavioural Design Academy for?

Whether you want to attract more clients, improve sales, launch more effective campaigns or want policies or organisational change to be embraced, if you want to learn how to turn deep human understanding into desired behaviour, the BDA is the program for you. You’ll master a proven and easy to use method that we’ll help you to:

·       Gain deep insight into the psychology of your customers*
·       Understand human decision making
·       Reveal insights that will open up a world of new (business) opportunities
·       Design more effective strategies
·       Unleash your own creativity and fuel innovation
·       Create products and services people need and want
·       Make your communication persuasive
·       Increase your sales
·       Optimize your conversions
·       Build valuable relationships with your customers
·       Prototype your ideas fast to minimize your risk to fail big
·       Take smarter action
·       Pitch your ideas to win

And you’ll learn how to do this with integrity. Our mission is to unlock the potential of behavioural psychology to nudge people into making positive choices in work, life and play.

The Behavioural Design Academy is for curious forward thinkers, doers, professionals who want to embrace human-centred thinking and use their talents to create businesses, ideas or campaigns that people truly need and want.

* We define the people you want to influence as customers, but you could be your own object for behavioural change, or the people you work with or citizens.

What will I learn?

You can find the program breakdown here. The program consists of five modules, combining master classes and workshops teaching you all components you’ll need to set up effective influence strategies and campaigns that will get you the behaviour you’re looking for. Could be sales, recommendations, donations, repeat buys, more durable or healthy behaviour, downloads, etc.

The Behavioural Design Academy is a truly transformative experience. It’s action oriented and intense. If you Google you can find loads of information on behavioural psychology. The real value lies in the skills and the capabilities you’ll develop that you can actually apply in practice and which will completely change your view and approach on how to turn your ideas into a success.

You’ll not only use this know-how in your work, but you’ll see you will also start applying it to yourself. The knowledge you’ll gain can improve your personal life and living environment too. That makes what you’ll learn priceless and so much more than we can describe in our curriculum. You’ll gain control of the superpowers of behavioural psychology. And make them work for you, in more than one way.

Where else can I learn more about The Behavioural Design Academy?

We think the best way to learn about The Behavioural Design Academy is talking to former participants. Since you might not have a BDA alumni in your near surroundings, you can check out alumni reviews here.

These are unedited reviews, written in people’s own words. We hope they’ll give you a feel for the happiness factor of our program and the wide array of backgrounds our students come from.

If you’re looking for the program specifics you can check out the program specifics here.

Where does the program take place?

The program is held in the city centre of Amsterdam. Our address is ‘s-Gravenhekje 1a, 1011 TG Amsterdam, The Netherlands. We’re actually in one of the most atmospheric buildings of the former Dutch West Indie Company: old beams, wooden floors and all. It will make you feel right at home.

Although the Academy is located in the middle of the old historic centre, next to one of Amsterdam’s famous canals, we are still very easy to reach. We’re a 10/15-minute walk from Amsterdam Central Station, a paid covered parking garage is located at a 10-minute walking distance and if you come by car, you’ll be out of the city in 10 minutes.

Psst. As the Academy is held on a Friday and Saturday, it’s also your best excuse to plan a weekend in Amsterdam. We’ll be very happy to share the best insider tips with you and help you find the best hotel. Exploring the city the local way.

How is The Behavioural Design Academy different than other courses?

We personally were completely fed up with again another seminar, course or master class that basically sucked. From our own pain that so many of those expensive educational offerings never gave us true value for money, we wanted to create something that we ourselves would get over the moon excited about. To us, the most valuable are if you 1) acquire not just knowledge that is truly transformative, but 2) also skills and habits to ensure you can apply this break-trough thinking actually in practice.

Our aim is to teach you the skills and tools to help you unlock the transformative power of behavioural psychology into making your ideas happen in daily life, even when we’re not around.

The program is taught by 100% practitioners, so you’ll acquire 100% actionable skills. All teachers have years of experience in the field of psychology and marketing, so they know the daily business the participants work in. Our commitment is giving you skills that you can put into practice right away. No theories you’ll forget or that are just interesting for the two Academy days. And we’ll help you to develop habits so you’ll keep on applying what you’ve learned, even when we’re not around.

The BDA is very transformative. We were the first to combine the science of behavioural psychology with creative thinking. Disrupting established ideas on reaching and convincing people and opening up a whole new method of reaching your goals, building businesses and creating effective campaigns.

We bridge the gap between two worlds: the technological/scientific and creative world. We teach students to excel at both. We believe creativity is locked inside all of us. We’ll show you how to unlock it and to do it in a way that it will unleash ideas that drive business and influence desired behaviour.

We’re constantly updating and improving every aspect of the program; our alumni get those updates free of charge to ensure lifetime learning. We’ve set up a vibrant alumni community, that we keep inspired throughout the year.

Here’s what some former students have to say about the BDA:

It is a really thrilling introduction into Behavioural design, allowing us to develop habit changing marketing programs easily.”

The BDA disrupts the generally established ideas about marketing and communications completely, and replaces them by substantiated alternative ideas you can apply directly.”

I liked the mixture of theory and practice and the meaningful conversations with peers and teachers in a relaxed atmosphere.”

It exceeded my expectations because I took a leap into another world. I fell in love with the problem.”

See what other students had to say here

What are the Academy dates?

You can find the course dates here. But we can also notify you if we’ve specials or if we add a new course date. All you’ll have to do is subscribe to our mailing list here.

Getting on our mailing list, of course, comes without any obligation to join the Behavioural Design Academy.

How much time commitment does the Academy take?

The Academy is spread over two days of 9 hours. We start at 9 AM in the morning and finish at 6 PM. We have a graduation drink on Saturday, but it’s totally up to you if you’d like to participate. You don’t have to do any home assignments. We know how hard it is to commit to home assignments next to your regular day job or family life. To make sure you’ll succeed, we have integrated the practical work into the two course days.

When you enrol you’ll get the 6 essential books on behavioural psychology. We’ll teach you the highlights and need-to-knows during our course, but if you want you can read them in your own time. But you don’t have to, to make this course a success. We’ll also give you reference materials. Again: up to you how much extra time you want to commit.

But it’s true: the more focus you’ll have during the course, the more you’ll get out of it. There is no guarantee for success. In the end, it’s you who has to have the commitment to put what you’ve learned into daily practice. We help you out with practical and applicable tools and methods and make sure you’ve been trained in applying them, but it’s you who has to make it a success in your work. You’ll be both an evangelist and a pioneer. The skills you learn are quite forward thinking, but we’re quite sure they’ll be a revelation to you. This program mirrors the reality of business and real life, so like in business or real life you’ll have to work to make it a success.

Do I get a certificate or credits?

Every student who finishes the five modules of The Behavioural Design Academy receives an official Behavioural Design Academy certificate of completion.

We’ve been acknowledged by the Dutch Marketing Federation (NIMA). NIMA students who finish The Behavioural Design Academy get accredited 15 NIMA points*.

After the completion of the BDA, you’ll also receive an email with a link that will present you with an automatically populated certification field on LinkedIn, complete with the details of the Behavioural Design Academy course you just completed. When you click “save,” it will seamlessly add the certification to your LinkedIn Profile.

*NIMA Registered Marketeers, Qualified Lecturers, Senior Marketing Professionals and Senior Communication Professionals are deemed to achieve a number of PE points annually to demonstrate that they are working on their personal development within the commercial domain. Achieving these points is a condition for continued use of the title. NIMA itself organises around sixty events per year with which they can get their points, but also through external accreditation allows external organisers to offer these points. This class of The Behavioral Design Academy meets the set conditions for PE accreditation.

How will I earn my certificate or my credits?

You’ll earn your certificate when you’ve been present on both days of the Academy. On the second day of the Academy, you’ll give a presentation. Together with your teammates, you’ll be doing a 5-minute pitch to convince a jury and your fellow students of your solution for the behavioural design challenge you’ve been working on. This pitch is your exam.

This presentation and your presence/participation on both days of the course is required to earn your certificate and your credits. There is no re-examination available. If you’re not able to come on both days or if you don’t participate in the presentation, you’ll need to redo the whole two-day course to earn your certificate.

How many people can join the two-day course?

We limit the number of people to each course to a maximum of 20. We want to ensure you’ll get a maximum learning curve and want to give you personal feedback and guidance during the workshops. It also gives you plenty of opportunities to discuss with the teachers.

It might be a good idea to join our mailing list. Our courses sell out fast and we send notifications to our subscribers if a new course opens. You’ll be able to be one of the firsts to claim your spot and make sure you get in.

Do I get any kind of support?

Once you join the program, you’ll get access to our tender, love and care support set-up. This is what how we’ll help you succeed even after the two course days:

  1. You’ll get all the presentations and tools to review, refresh and reuse in your own time
  2. You’ll be invited to the exclusive BDA alumni community to keep the conversation going
  3. We’ll keep inspiring, educating and challenging you in a member only, weekly email
  4. We’ll share essential knowledge updates free of charge with you, lifetime education
  5. You’ll get cheat sheets that will help you put your knowledge into practice
  6. We’ll post videos addressing questions we get from students

For those who want more support, we’ve developed three Behavioural Design Academy add-ons:

  1. Four times a year we organise Refreshment Days. Former students can join this one-day event on which we share the latest insights in behavioural psychology to keep you up-to-date. We’ll also answer questions people may have to stimulate peer-to-peer learning.
  2. We offer Personal Coaching. One day per month we can help you add the missing layer of behavioural psychology to a project you’re currently working on. You’ll get advice, practical help and we’ll answer all your questions.
  3. Once a year we organise The Behavioural Design Summit. We invite the people that inspire us and who we admire, to do an inspiration talk. Recharging everyone with elevating knowledge and giving you insight into real life business cases and success stories of behavioural psychology. Your yearly energy and networking boost.

All add-ons have limited access and come with an additional fee. If you’d like some more information please contact Astrid and she’ll explain you everything. Tickets to the Refreshment Days and The Behavioural Design Summit are quite limited, so be sure to keep an eye on our email in which we’ll announce exact dates and release pre-sales.

Do I have to bring or prepare something?

Just bring your curiosity, eagerness to learn and positive energy and you’ll be fine. You’ll even get your own goodie bag with paper and a pen.

In what language is the Academy taught?

The Academy is taught both in Dutch and English. As soon as one non-native Dutch speaker applies, we’ll be teaching in English. All course materials are already in English. So are the books that are included in the fee.

Who is The Behavioural Design Academy right for?

Who is The Behavioural Design Academy right for?

Whether you’re selling a product or service or have a brilliant new business idea that you can’t wait to bring to life. Or, you’ve been working on a policy or organisational change you need to be embraced. Whether you’re an enthusiastic starter or an experienced serial entrepreneur, you’re in it for the profit or more of a non-profit idealist: We’ll teach you the skills to nudge people to desired behaviour. Could be sales, could be donations, recommendations, store or website visits or people making more positive or more healthy choices or embracing change. If you want to influence people, the BDA is right for you.

No matter if you’re a board member, entrepreneur, creative, marketer, a municipal officer or strategist, the BDA is suited for curious forward thinkers. Whether you’re a committed beginner or a transforming veteran, it’s fit for everyone who’s seeking for direction, clarity and actionable skills to make their ideas happen.

The program is designed to help you transform your marketing, communication and sales to make them more effective. More effective means that you’ll actually change behaviour and get you the results you want.

Who’s not right for our program?

If you are not committed to learn and fully experience the two days, you’d better not join. You get the most out of the course with full immersion. So, if you need to be on your phone all the time or have to step out during classes, it is a waste of your money and learning curve.

If you’re looking for theory only, you also won’t be a happy camper if you join. We combine theory with practice. You need to be involved in both to get the full learning experience. We need people not to step out of the workshops, to make sure you and your fellow students have proper workgroups that work. The very powerful side effect of the BDA course is being surrounded by like-minded committed peers.

If you’re convinced that building a successful business or realising change is mainly about you or your brand, you might not like what we have to say. During this course, we’ll tell you it’s not about you, but about the people, you are trying to convince. It’s all about understanding their behaviour and needs so you can jumpstart your ideas from that. We’ll help you to become human-centred, so you kind of should want to understand humans.

Finally, if you’re not open to embracing new insights and aren’t prepared to see things from a different perspective, you’ll not benefit from our program. Like C.S. Lewis said: “What you see and what you hear depends a great deal on where you are standing. It also depends on what sort of person you are.”

“Behavioural Design Academy gave me a theoretical framework to prove me right and, more often, to prove me very wrong.”

What kind of people join The Behavioural Design Academy?

We’ve had people joining coming from very different organisations. Ranging from political parties, financial institutions, sports brands, advertising agencies, insurance companies, local governments, mortgage brokers, consultancies, food brands, innovation labs, NGO’s, tech companies, creative companies, health companies, sport and food instructors, sustainability companies and much more.

They are people working for corporations and public organizations and people who are freelancers or business owners. The majority of our students have between 10 to 15 years of work experience and hold responsible positions. We’ve had people join from all over Europe. You can check out reviews from our alumni here.

Is the program suited for students?

No, not really. As our program is very much geared to acquiring practical skills, our course is foremost suited for qualified professionals who have had plenty of experience in the work field and who can apply knowledge right away. It’s also the power of the quality of the peers in the course that makes the course even more valuable.

What about the fees & conditions?

What is the tuition fee of The Behavioural Design Academy?

The tuition fee is € 1.990 excluding VAT if you pay in full. You can also opt to pay in five equal payment terms.

The Behavioural Design Academy is an investment for anyone seriously committed to growth. It’s a commitment of time, energy and money. That’s part of why it works. It also ensures you’ll be surrounded by fellow committed, like-minded students. Who has the same ambitious, forward thinking mentality and have enrolled to really acquire new knowledge and be in a learning environment with peers.

If you are an organisation that is exempted from VAT (no VAT obligations), we’ve a special arrangement. Please contact Astrid and she’ll inform you about the special rate if so.

“I liked the mixture of theory and practice and the meaningful conversations with peers and teachers in a relaxed atmosphere.”

Do you also have a colleague plan?

Yes, we do. If you’d like to join with colleagues we have a scaled pricing model.

Regular tuition fee € 1.990
2 people € 1.791 (10% discount)
3-4 people € 1.691 (15% discount)
5 or more people € 1.491 (25% discount)

All mentioned fees are exclusive of VAT. If you want to join with more than 5 people, we also offer in-company training. The program will then be customised to your own business case. Please don’t hesitate to contact Astrid if you’d like some more information or if you are an organization that is exempted from VAT.

Do you also offer scholarships?

Yes, we do. We offer 10 wild cards each year to people who we feel deserve a break and have an idea that needs to come to life, as it will make the world a better place. During an enrollment period, people can pitch for a wild card. We release information about the wild cards in our email. The application is only open for a restricted period of time, so the best way not to miss this is to join our mailing list.

What types of payment do you accept?

We accept a bank transfer. Our bank details are:

Bank: ABN AMRO Bank

BIC: ABNANL2A

IBAN: NL60ABNA0247541249

Attn.: Behavioural Design Academy BV, Amsterdam

How does the enrollment exactly work?

Once you have claimed your spot on our website Mirelle, our customer happiness manager, will enroll you and send you an invoice. As her title already reveals, she’s there to make you happy. She’ll inform you about the course, she can help you out with finding a hotel should you need it, if you have any dietary needs she’s is the one who arranges you to get proper food and she’ll help you out with all other questions you might have.

Once we’ve received your payment, you’re officially in! We’ll send you all further information on getting to the Academy before your course starts. We’ll do this by email

You can also contact Astrid before enrolling if you’d like some more information first. Just drop her an email or call her at (+31) 20 – 223 46 26. She speaks English, Dutch and a little bit of German.

What is included in the fee?

In addition to the wisdom and knowledge you’ll acquire, the tuition fee comes with:

  • Two days of intensive master classes and workshops
  • The six essentials books on behavioural psychology
  • Reference materials and cheat sheets
  • All course presentations in PDF
  • All course tools in PDF
  • Personal feedback and guidance
  • Official certificate
  • Access to our alumni network
  • Coffee, tea, soft drinks
  • Two days of lunch and snacks
  • Graduation drink
  • Free WiFi
  • Insider tips of Amsterdam
  • Help with finding a hotel
  • Our love and dedication

Do you have a cancellation policy?

Yes, you can find our cancellation policy in our terms & conditions.

Do you have terms & conditions?

Yes, you can find our terms & conditions here.

Fears and anxieties

Is The Behavioural Design Academy a proper education?

The Behavioural Design Academy is an acknowledged educational institution by the CRKBO, which is the Dutch Organisation for Short-Term Business Education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure you as a student are guaranteed the best quality level of education.

But honestly? To us, the matchless way to judge whether we’re worth your investment, is listening to former students. We’ve already trained many students from many different backgrounds and they’re your best source of information on the quality level of The Behavioural Design Academy curriculum. You can find their unedited reviews here.

Can’t I just learn all this online for free?

Sure you can. The Internet is a magical place; with the right Google skills, you’ll come a long way in acquiring knowledge on both behavioural psychology and creativity.

But the key to unlocking the power of behavioural psychology is to make it work for you in practice.

How do you translate theory into your everyday situations? How can you bridge the gap between science and creativity to spark breakthrough ideas or build a distinctive brand? How can you turn theoretical knowledge into a step-by-step work process that you or your team can actually apply?

Yes, you can Google as much as you like (we’re big Googlers ourselves), but if you don’t know what knowledge you really need to apply to your business, and what you don’t, things might get tricky or time-consuming at the least. Like Ralph Edo Emerson said: “There are many things of which a wise man might wish to be ignorant”. (And so does a woman for that matter of fact).

That’s why we’ve done the work for you; we’ll be emerging you in the latest greatest of behavioural psychology, but we’ll also be teaching you very hands-on skills you can apply directly to your marketing, sales or communication. Saving you loads of figuring out time and money, fast-tracking your growth.

Who are the people behind The Behavioural Design Academy?

The Behavioural Design Academy was founded in 2016 by Tom De Bruyne and Astrid Groenewegen, both veterans in the field of marketing and communication (twenty years and counting). After having worked for international agency networks and many different clients, they founded a creative marketing agency together, called SUE Amsterdam. This agency works for both international and international clients. The core business of the agency is behavioural psychology. It helps brands, organizations and people to become radically human-centred and create ideas people truly need and want.

They both had always been obsessed by human behaviour, human problems and nudging people into positive choices. And were convinced smart creative ideas can cause impressive changes. That’s why they deep-dived into behavioural psychology: to them there was no other way. If you want to come up with ideas that work, you’ll need to understand people. You need a combination of empathy and intelligence. It resulted in reinventing marketing and communication. Cracking the code how to create and launch ideas that would actually revolve around people. But more importantly: adding the missing layer to make these ideas actually work.

They were asked more and more often to share their ideas. As SUE’s mission is to unlock the potential of behavioural psychology to nudge people into making more positive choices in work, life and play, they had the unstoppable urge to ‘not just do a presentation here and there’, but to really spread their knowledge in a very substantial way. So, they decided to launch a proper education with a powerful curriculum, with one very important condition: It had to empower people to put the acquired knowledge into practice right away.

As entrepreneurs themselves, they know how hard it is to make ideas work and to create a sustainable business success. You can pour your heart and soul into ideas, dedicate all your time and energy and even shed some blood, sweat and tears, but that’s still no guarantee for success. When they found out that the knowledge they acquired about human psychology and changing behaviour is the powerful missing layer to make ideas actually work, it was the final push for Tom and Astrid to start The Behavioural Design Academy.

We want you to leave an impact. We want you to create a legacy. We want you to make your ideas come to life. We want to give you the support and tools to push through and be a success. We want you to DO.

Are the teachers qualified? Are they really experts on behavioural psychology?

All BDA teachers have had intensive training in behavioural psychology and have worked for several years in the creative industry before they could even start teaching at the BDA. Our own training is continuous; we’re addicted to learning and staying on top of our game when it comes to new insights in the domains we’re teaching. We’re frontrunners in the field. That’s why we have presented on TedX, do guest lectures on the leading business university Erasmus in Rotterdam, we’re columnists for marketing magazines and have won many national and international awards with our breakthrough creative thinking.

But we guess what we think is the best proof of the pudding, is that we’ve put everything we teach into practice. We’re not just theorists. We’re entrepreneurs ourselves, we’ve had to convince people, we’ve had to find clients, we’ve had to launch campaigns, we’ve had to understand behaviour. The Behavioural Design Academy was born out of our own personal need to gain deep human understanding to turn into a business advantage. The teachers and theory of The Behavioural Design Academy come from practice, not the other way around.

I am not in the marketing or communication business; will this work for my industry?

We’ve had people join from a lot of different industries: from politicians to health coaches, from advertisers to HR specialists, from dentists to consultants and much more.

Regardless of your industry, if your job is in any way to connect with humans and get them to do something, The Behavioural Design Academy is where you’ll learn how. We’ll teach you how to decipher human behaviour, we’ll give you the tools to spot valuable opportunities and we’ll hand you the tools to translate this into meaningful ideas that will spark customer excitement and will influence behaviour.

I am not working in the profit sector; will this work for the public or non-profit domain?

Absolutely. Whether you want people to embrace organisational change and let go of resistance, you want citizens to embrace policies or engage in more positive societal behaviour or you want people to support a non-profit goal by giving donations.

We’ve had students from governmental organisations, political parties, HR and innovation departments and NGO’s joining The Behavioural Design Academy.

Regardless of your industry, if your job is in any way to connect with humans and get them to do something, The Behavioural Design Academy is where you’ll learn how.

Is this just an informal education or do I get a certificate or official course credits?

We’re in fact an official educational institution recognised by the CRKBO and the Dutch Marketing Association (NIMA). After completing all five modules, you’ll be awarded an official certificate of completion and if you’re a NIMA student you’ll get accredited 15 NIMA points*.

After the completion of the BDA, you’ll also receive an email with a link that will present you with an automatically populated certification field on LinkedIn, complete with the details of the Behavioural Design Academy course you just completed. When you click “save,” it will seamlessly add the certification to your LinkedIn Profile.

*NIMA Registered Marketeers, Qualified Lecturers, Senior Marketing Professionals and Senior Communication Professionals are deemed to achieve a number of PE points annually to demonstrate that they are working on their personal development within the commercial domain. Achieving these points is a condition for continued use of the title. NIMA itself organises around sixty events per year with which they can get their points, but also through external accreditation allows external organisers to offer these points. This class of The Behavioral Design Academy meets the set conditions for PE accreditation.

Isn’t two days of training too little to acquire real knowledge and skills?

We constantly update and improve our master classes to make sure you’ll get the best learning experience. We ask for continuous feedback during and after the course. By asking our students, we’ve found the exact right balance between knowledge, practise and absorption capacity.

Furthermore, during the course, you get individual feedback and guidance to enhance your learning curve. We also combine theory with practice for that same reason.

The two days are intensive, and yes it’s true: there are no guaranteed results. You’ve to have the commitment to put what you’ve learned into practice yourself. And like any newly acquired skill, it takes some time to change patters and your own behaviours. But in the two days, you’ll learn all you need to unlock the potential of behavioural psychology and make it work for you.

Isn’t it very hard to apply what I’ll learn in my work? How can I make sure it will stick?

To make sure you enhance your chances to really implement your newly acquired skills, you’ll get access to our support set-up:

– You’ll get all the presentations and tools to review, refresh and reuse in your own time

– You’ll be invited to the exclusive BDA alumni community to keep the conversation going

– We’ll keep inspiring, educating and challenging you in a member only, bi-weekly email

– We’ll share essential knowledge updates free of charge with former students, lifetime education

– You’ll get cheat sheets that will help you put your knowledge into practice

– We’ll post videos addressing questions we get from students

For those who want more support, we’ve developed three Behavioural Design Academy add-ons:

– Four times a year we organise Refreshment Days. Former students can join this one-day event on which we share the latest insights in behavioural psychology to keep you up-to-date. We’ll also answer questions people may have to stimulate peer-to-peer learning.

– We offer Personal Coaching. One day per month we can help you add the missing layer of behavioural psychology to a project you’re currently working on. You’ll get advice, practical help and we’ll answer all your questions.

– Once a year we organise The Behavioural Design Summit. We invite the people that inspire us and who we admire, to do an inspiration talk. Recharging everyone with elevating knowledge and giving you insight into real life business cases and success stories of behavioural psychology. Your yearly energy and networking boost.

All add-ons have limited access and come with an additional fee. If you’d like some more information please contact Astrid and she’ll explain you everything. Tickets to the Refreshment Days and The Behavioural Design Summit are quite limited, so be sure to keep an eye on our email in which we’ll announce exact dates and release pre-sales.

What if I want to deepen my knowledge even more?

Research has shown that the one key factor to happiness in life is having an open, curious mind. To us, this translates to continuous learning. But without getting too philosophical, our personal need and urge to gain ever more knowledge and to stay on top of our game have resulted in creating Behavioural Design Academy specials. These are one-day Specialised Skills Modules and Special Interest Programs. Examples of the last are our Leadership Program, a BDA for the public sector, a BDA for HR professionals. Examples of our specialised one-day modules are ‘Creativity for Teams’, ‘Digital Marketing 101’, ‘Persuasive Copywriting’. We’re launching new modules regularly.

If you’re interested to get notified when the BDA specials are open for enrolment, please join our email list. In this we’ll announce upcoming specials, the exact dates, the curriculum and you’ll have the chance to claim your spot first. You’ll never stop learning.

What if I don’t want to join the program alone?

You’re more than welcome to join with a colleague. In fact, we’ve a special colleague plan with a scaled pricing model:

Regular tuition fee € 1.990
2 people € 1.791 (10% discount)
3-4 people € 1.691 (15% discount)
5 or more people € 1.491 (25% discount)

If you’d like to join with more than 8 people, we also offer in-company training. The program is then customised to your own business case. Please don’t hesitate to contact Astrid if you’d like some more information.

Do I have to be technically savvy?

No, you don’t. We’ll touch upon marketing automation, but as long as you’re hungry to learn you’ll be more than okay.

Do I have to have special software to use the BDA tools or presentations?

No, you don’t. You just have to install Adobe Acrobat. You can download it here for free. We send the course materials over via WeTransfer, so you don’t need hard disks or USB sticks. You can download all materials at home.

If I join your email list will I be spammed?

We take pride and honour in creating an email that will keep you moving ahead, continue your learning and keep you in action. We’ll share inspiration, tips and tools that we don’t share anywhere else.

We’ll also announce special events, pre-sales and Early Birds in our email. So, you’ll be the first to know when something special is up and will have a head start to join.

We send out our email every other week on Tuesday. We love to connect with you and are over the moon excited if you do. To give you the best experience, please check your spam filters and make sure you whitelist our address info@behaviouraldesignacademy.com

Can I access the Academy with a wheelchair?

Yes, you can. We have an elevator and doors that fit a wheelchair.

What if I’ve special dietary needs?

When you enrol, Mirelle who’s in charge of customer happiness will contact you. You can tell her about your dietary needs and she’ll make sure you can enjoy a lunch and snacks that will make you and your body happy.

What if I don’t know where to stay or what to do in Amsterdam?

The good news is we can give you the best insider tips of Amsterdam. As the Academy is held on Friday and Saturday, a lot of our students turn it into an Amsterdam weekend. We can give you the tips to experience Amsterdam like a local. Forget Madame Tussauds, we’ll direct you to the places where the locals want to hang out. We can also advise you on hotels. From hip to chic, from budget to lavish. Just contact Astrid and she’ll show you the way.

What if I’ve another question that’s not listed here?

Just drop us an email at astrid@behaviouraldesignacademy.com and we’ll be more than happy to help you out. You can also reach Astrid at (+31) 20 – 223 46 26. We’ll go out of our way to make you happy. We speak English, Dutch and a little bit of German.

Always been intrigued why people do things and why they don’t? In our Foundation Course, we teach you a systematic method to get insight into the psychology of people. You’ll know how they make decisions, and how you can nudge their behaviour. Want to know more? Download our brochure

Find out how the program can help you reach your goals

Program Brochure

If you want to know more about the curriculum, the tuition fee, the timings or if you’d like to learn more about how behavioural psychology can help you realize your ideas. You can download our brochure. We’ll explain in detail what the two-day program is about and what you’ll learn.
Brochure

Reviews

To us, the best way to judge whether we’re worth your investment, is listening to former students. We’ve already trained many students from many different backgrounds and they’re your best source of information on the quality level of The Behavioural Design Academy curriculum.
Reviews

FAQs

Still hungry to find out some more? We love the curious and investigative mind! To help you find out if The Behavioural Design Academy is right for you, we’ve listed the answers to the questions we’re most frequently asked. The BDA isn’t right for everyone, but let’s find out if it fits you.
FAQs