Unlock the power of behavioural psychology

Master a practical method and hands-on
tools to influence minds, nudge behaviour
and get the most out of your employees,
customers or yourself.

Europe's no.1 Behavioural Design Academy

Get a first FREE training that will help you reach personal goals and our brochure with all academy details.


Learn to nudge behaviour and choice

Master a systematic method to get insight into human psychology,
find out how people make choices and decisions, and learn how you can nudge their behaviour.

I want to train

Want to master the fundamentals of behavioural psychology in a mix of professionals from different industries?

Two-day Foundation Course open edition
1 day or half day master classes

I want to train
my team or company

Want to train your team or co-workers in behavioural psychology while working on a company business case?

Tailor made in-company programs
1 day or half day master classes

I need to tackle
a challenge
with certainty

Want to come up with evidence-based strategic or creative solutions using behavioural psychology and rapid prototyping?

do a behavioural design sprint

Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your ideas or business into a success.

Upcoming Courses

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“I really liked the mix of theory and practice and the meaningful conversations with other ‘students’ and the ‘teachers’ in a relaxed atmosphere.”

Ralf van Lieshout
Digital Strategist and co-founder We Are Blossom

The Academy in numbers


The average satisfaction rating of students


Students officially graduated as Behavioural Designers


Completion rate ouf our Foundation Course


The number of different industries from which people joined

Some of our former students

Some of the organizations

Our recent posts